Meyer R. Rosen, Editor-in-Chief
President, Interactive Consulting Inc.
Mr. Rosen is a Chartered Chemist and Fellow of the Royal Society of Chemistry (London); a Fellow of the American Institute of Chemists and both a Nationally Certified Professional Chemist and Certified Professional Chemical Engineer. He is a member of the U.S. Society of Cosmetic Chemists (SCC) & the American Institute of Chemical Engineers. Meyer serves as an Advisor for David Smith, Executive Director of the SCC Advisory Committee. He is also Editor for U.S. & Canada and Editor-in-Chief for North and Latin America for EuroCosmetics Magazine in Germany. Mr. Rosen is Editor of the Delivery System Handbook for Personal Care and Cosmetic Products and Editor-in-Chief of Harry’s Cosmeticology, 9th Edition.

Wednesday, June 27, 2012

The Senses, Gail Vance Civille, Sensory Spectrum, Harry's Cosmeticology 9th Ed.

Gail Vance Civille

Founder and President
Sensory Spectrum
Gail Vance Civille, a pioneer in advanced sensory evaluation approaches for the consumer product industry, academia and government, is the founder and president of Sensory Spectrum.  As an expert in the evaluation of sensory properties, Gail has worked with thousands of food and personal care products.  She has been recently featured on NBC Nightly News as well asthe New York Times, The Wall Street Journal, NPR, BBC and in David Kessler's Book The End of Overeating. 

In tune with her senses, Gail says "It is a sensory jolt everyday".  In his book, Blink, Malcolm Gladwell wrote about her and her co-workers: "The gift of their expertise is that it allows them to have a much better understanding of what goes on behind the locked door of their unconscious."   Gail will crack open the doors of our sensory consciousness, help us learn more about ourselves and provide us with a spirited opportunity to expand our product development and marketing effectiveness.

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