Meyer R. Rosen, Editor-in-Chief
President, Interactive Consulting Inc.
Mr. Rosen is a Chartered Chemist and Fellow of the Royal Society of Chemistry (London); a Fellow of the American Institute of Chemists and both a Nationally Certified Professional Chemist and Certified Professional Chemical Engineer. He is a member of the U.S. Society of Cosmetic Chemists (SCC) & the American Institute of Chemical Engineers. Meyer serves as an Advisor for David Smith, Executive Director of the SCC Advisory Committee. He is also Editor for U.S. & Canada and Editor-in-Chief for North and Latin America for EuroCosmetics Magazine in Germany. Mr. Rosen is Editor of the Delivery System Handbook for Personal Care and Cosmetic Products and Editor-in-Chief of Harry’s Cosmeticology, 9th Edition.

Friday, November 20, 2015

Navin Geria, Review of the new must-read Harry’s Cosmeticology, 9th Ed.

Navin M. Geria
Chief Scientific Officer
AyurDerm Technologies LLC

Navin Geria, former Pfizer Research Fellow is a cosmetic and pharmaceutical product development chemist and the Chief Scientific Officer of AyurDerm Technologies LLC, which provides Ayurvedic, Natural, and Cosmeceutical custom formulation development and consulting services to the spa-wellness-dermatology industries. He has launched dozens of cosmeceutical and ayurvedic anti-aging products in the market place. Geria has more than 30 years of experience in the personal care industry and was previously with Clairol, Warner-Lambert, Schick-Energizer, Bristol-Myers and Spa Dermaceuticals. He has nearly 20 US patents and has been published extensively. Geria edited the "Handbook of Skin-Aging Theories for Cosmetic Formulation Development" focus book published in April 2016 by Harry’s Cosmeticology. He is a speaker,moderator and chairman at cosmetic industry events.

Meyer Rosen has broken new ground and redefined the entire Beauty category in the 9th edition of Harry's Cosmeticology. Harry's provides sound science through the eyes of an impressive team of over 150 global experts and thought leaders of dermatology and the cosmetic industry.

The “Theories of Aging” sections alone, provides many thought-provoking ideas about the mechanisms of aging. This information could lead to a variety of research and development pathways.  These can be further explored, researched and optimized, resulting in the launch of clinically validated, anti-aging preparations in every category of the current market place. This is, because, the subjects covered in Harrys, is extraordinary in the breadth and depth of its content. 

Alternatively, it could generate a variety of new, unanticipated categories. The new wave of educated consumers, who crave interactive beauty knowledge and experience- which is both inspiring and motivating- would also welcome this opportunity.

Harry's reveals the truth that cosmetic companies and beauty magazines have yet to reveal. It is fun, fascinating and a must- read for anyone who puts anything on their face, hair, or other areas where cosmetics and personal care products are applied.

The publisher has creatively launched this 3 volume encyclopedic text in hard copy, eBook, and website for reader ease and convenience.

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